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Digital Account Manager

Russell Square
1 week ago
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We are working in partnership with an award-winning PR-led marketing agency that offers world-class communications services across media, industry analysts, and digital channels. Their industry experience is unparalleled across mobile & telecoms, enterprise technology, fintech, cybersecurity and connectivity. They are now expanding and looking to recruit a Digital Account Manager with a flair for paid and organic and a strategic mind to join their growing marketing services division.

As the digital account manager, you will be responsible for planning and delivering organic social, PPC and digital content campaigns for clients. You’ll work closely with the SVP of Marketing Services, you will manage an SAE and work closely with the designer and PR team to ensure integrated approach. You’ll also be regularly using their insight tools to deliver customer content and asset performance reporting. Key responsibilities include:

Account management:

  • Take briefs/plans from the SVP of Marketing Services and translate them into actionable tasks (SLAs and account plans)

  • Ensure that client SLAs are in place, managed and met, with responsibility taken for the fulfilment of client activity

  • Own and manage the creation and delivery of tasks on client accounts according to agreed plans, working with account leads to allocate tasks appropriately

  • Ownership of, and accountability for, all key account processes (reporting, influencer relations, content creation, social media etc) – approving work from junior team members, providing full and frank feedback and guidance, and on-the-job training where required. Raise issues of concerns with mentors

    Social media & influencer marketing:

  • Create social media channel plans and content calendars

  • Conduct social media audits

  • Create creative asset briefs for platform-specific content

  • Manage and optimise paid and organic social media channel campaigns in real-time

  • Copy creation for social media channels (LinkedIn, Twitter, Facebook)

    Integrated marketing planning:

  • Support the Marketing Services director on the delivery of diagnostic and strategic marketing services projects (e.g. brand audits, etc)

  • Lead on the aggregation and analysis of digital platform data (primarily social, SEO and google analytics data) to derive actionable user and customer insights

    The ideal candidate will have a minimum 4+ years of experience in digital marketing within an agency environment, with existing experience operating at Account Management level. This experience must come from paid and organic social media, paid search and paid display advertising, as well as Experience of working in the B2B space, ideally within technology. You will possess strategic acumen in Paid Social, PPC, content marketing and digital brand building, as well as the broader digital marketing landscape, including SEO, content marketing, analytics, and CRM/marketing automation integration within a B2B context. In addition, the successful candidate will hold Exceptional communication, presentation, and interpersonal skills, with the ability to influence and persuade senior stakeholders

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