Product Marketing Manager - Cybersecurity / Application Security

Job Description

We are looking for a driven product marketer who has a passion for identifying the intersection of customer pain points, market requirements and product value. This individual will work in a fast-paced environment to identify, build and drive the product marketing initiatives that will strongly position Imperva in the small and mid-sized enterprise market. 

As a product marketing manager, you will operate from a user-first mindset and directly impact our company’s success by working closely with cross-functional teams including product management, marketing, and sales to effectively communicate the value of our products to our target buyers. telling relevant and strategic narratives through the lens of customer personas.

The successful candidate will combine an understanding of the market, customer needs and the product portfolio with the creative aspects of positioning technology through stories that are compelling, authentic and engaging. They will see the total business picture and have a well-developed sense of accountability and a personal commitment to success.

What You Will Do

Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market and customer-facing content.

Create content across the buyer’s journey that clearly communicates our value proposition and extends our thought leadership in the market.

Partner with sales enablement to deliver product-related updates, sales motions and training.

Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities.

In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute and optimize PLG initiatives that grow pipeline.

Collaborate with the marketing team to deliver integrated thought leadership, awareness and pipeline creation programs that help us achieve our targets in the SME market.

Partner with product management to understand product strategy, market fit and how to position against competitive offerings.

What You Need to Succeed

Product marketing experience in cybersecurity, experience with Application Security preferred.

Proven ability to analyze complex situations and reach conclusions through fact-based decision making.

Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value.

Excellent storytelling skills with exemplary written and verbal communication abilities.

Ability to translate technical concepts into persuasive marketing content for diverse audiences.

Demonstrated ability to prove what is or isn’t working and adjust accordingly by setting targets and measuring KPIs.

Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.

A drive to constantly optimize and improve, combined with a relentless focus on customer experience.

Applicants must have a valid work permit in the UK.

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In line with Thales' Baseline Security requirements, candidates will be asked to provide evidence of identity, eligibility to work in the UK and employment and/or education history for up to three years. Some vacancies may require full Security Clearance which can require further evidence to be provided. For further details of the evidence required to apply for Baseline and Security Clearance please refer to the Defence Business Services National Security Vetting (DBS NSV) Agency.

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working.

Thales UK is committed to providing an inclusive and barrier-free recruitment process. We will provide reasonable adjustments and support to ensure neuro-diverse applicants or those with a disability or long-term condition can be their best during the recruitment process. To request an adjustment,if you need this job advert in an alternative format or if you have any questions about the recruitment process, please contact Resourcing Ops for mid to senior roles, or the Early Careers Team for graduate and apprentice roles.

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