New Business Executive

Role Purpose

Aspire Recruitment is seeking a driven and high-energy New Business Executive (SDR) to join our client’s expanding sales team. This role is critical in generating and qualifying new business opportunities at the top of the sales funnel. The successful candidate will be instrumental in promoting our client’s core services: IT Service Desk Support, Managed IT Services, Cyber Security Services, and Cloud Solutions.

To support a smooth onboarding, the successful candidate will be provided with a selection of warm accounts to begin outreach and build early momentum. The role also includes hybrid working flexibility, combining remote work with office-based collaboration. In addition to new business generation, the role will involve light account management, helping to nurture and grow relationships with selected existing clients.

Key Responsibilities

• Make 60+ outbound cold calls daily to targeted SMB accounts.
  
  
• Identify and engage decision-makers, qualifying prospects through effective discovery.
  
  
• Book 8–12 qualified meetings per month for senior sales colleagues.
  
  
• Follow up on inbound enquiries and marketing-generated leads to convert them into sales opportunities.
  
  
• Use tools such as LinkedIn, ZoomInfo, and HubSpot to research, contact, and nurture leads.
  
  
• Clearly communicate the client’s value proposition across IT support, cybersecurity, and cloud solutions.
  
  
• Collaborate with marketing to refine messaging and optimise campaign follow-ups.
  
  
• Maintain accurate records of all interactions, notes, and deal stages within the CRM.
  
  
• Consistently meet or exceed activity and meeting targets.
  
  
• Stay informed on industry trends, competitor activity, and evolving client challenges.
  
  
• Participate in ongoing training to build product knowledge and enhance sales skills.
  
  
• Provide basic account management support to selected clients, ensuring satisfaction and identifying upsell opportunities.
  
  Key Performance Indicators (KPIs)
  
  
• Daily Cold Calls: 60+
  
  
• Qualified Meetings Booked (Monthly): 8–12
  
  
• Discovery to Qualified Conversion Rate: 10–20%
  
  
• CRM Accuracy: 100% of lead data maintained weekly
  
  
• Sales-Ready Opportunities Passed: Minimum 4 per month
  
  
• Client Retention & Upsell Opportunities
  
  Candidate Profile
  
  Essential Skills & Experience
  
  
• 1–2 years’ experience in B2B sales or outbound SDR role.
  
  
• Strong background in cold calling and outreach.
  
  
• Excellent communication, listening, and objection-handling skills.
  
  
• CRM proficiency (e.g. HubSpot, Salesforce).
  
  
• Highly organised, target-driven, and resilient.
  
  Desirable
  
  
• Experience within an MSP or IT services provider.
  
  
• Familiarity with Microsoft 365, Microsoft Azure.
  
  
• Knowledge of IT support services.
  
  
• Experience using LinkedIn Sales Navigator.
  
  
• Understanding of the UK SMB market.
  
  Additional Information
  
  Hybrid working available (remote + office-based).
  
  Warm accounts provided to support onboarding and early success.
  
  Light account management responsibilities included.
  
  Due to the high volume of applications, Aspire Recruitment will only contact shortlisted candidates. However, we welcome you to apply for future roles advertised by Aspire Recruitment