Field Marketing Manager, Northern Europe

Field Marketing Manager, Northern EuropeProtecting the World’s Critical Infrastructure

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

The Position

OPSWAT continues to grow, and following exceptional business results, we’re seeking an experienced and dynamic Field Marketing Manager to drive further business growth in Northern Europe – UK, Ireland, Nordics, and Benelux.

Reporting to the Field Marketing Director, Europe and based in the UK, you’ll work closely with sales, channel and sales-engineering colleagues and regional sales and marketing leaders to build, agree and execute a field marketing plan that creates leads that demonstrably converge into opportunities and closed business. You will also work closely with our network of channel partners.

What You Will Be Doing

Marketing Alignment and Execution:

• Investment appraisals, proposal generation, and securing the best value from suppliers to optimise budget utilisation and return on investment (ROI).
• Event management, including selection, execution, and follow-up.
• Advocate for your region’s needs and secure appropriate support by collaborating with corporate marketing functions, including creative, digital marketing, and social media teams, to drive positive outcomes for your region’s performance while amplifying the OPSWAT brand.
• Manage local marketing budgeting and process adherence.
• Assist and align OPSWAT sales teams with region-focused marketing activities, such as webinars, local collaborations, and marketing material creation and localisation.
• Manage the lead flow and follow-up reporting outcomes for all activities.
• Collaborate with channel sales colleagues and provide planning and program management support for joint marketing investments and programmes.
• Review and provide feedback on marketing plans and assist partners in executing co-marketing activities.
• Track outcomes and return on investment of channel marketing activities.

What We Need from You

• Bachelor’s degree or equivalent experience.
• 5+ years B2B technology field and channel marketing experience.
• Experience setting up and managing webinars and in-person events.
• Experience executing outbound email marketing and social media campaigns.
• Experience building marketing plans with channel partners and managing channel market development funds.
• Excellent time management skills and ability to work with remote teams with high autonomy.
• Self-motivation, intellectual curiosity with a winning attitude, agility, and pride in exceeding goals.
• Passion to continuously monitor the success of marketing initiatives, proactively engage with partners and stakeholders and implement new ideas to improve performance.
• Effective communicator and influencer.
• Ability to travel throughout EMEA as necessary.
• Excellent speaking, writing, analytical, and presentation skills.
• Excellent PowerPoint, Word, and Excel skills.
• Native or fluent English speaker based in the UK.

It Would Be Nice If You Had

• Practical experience working with a CRM system – HubSpot and Salesforce are preferred.
• Practical experience with market intelligence and ABM tools – Cognism, 6Sense preferred.
• Cybersecurity and/or enterprise SaaS experience.

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.

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