If you don’t think you meet all of the criteria below but are still interested in the job, please apply! About US ISMG is a global intelligence firm linking professionals and businesses with cutting-edge technology, AI, and cybersecurity advancements via industry-leading news, research, dynamic events, strategic education, and specialized marketing services. With a portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person and virtual events held annually, we connect with a global audience of over 1.8+ million subscribers. Our Global Summits and Executive Roundtable events are carefully curated to provide high-impact education and engagement for cybersecurity professionals. Each event provides informed perspectives and actionable solutions to cybersecurity challenges, while offering effective sponsorship opportunities for security and technology vendors to increase their brand exposure and generate sales leads. The Opportunity ISMG is seeking a Delegate Acquisition Manager to join our dynamic Global Events team and drive attendee recruitment and community management for our vendor-sponsored Roundtable Event portfolio! In this role, you will focus on understanding the target audience of our sponsors and utilize a variety of strategies to identify, attract, and secure qualified guests for each assigned event, ensuring attendance goals are met and client satisfaction is achieved. You’ll be engaging with high-level cybersecurity and information security delegates around the world, so the ability to operate in each coastal time zone, as necessary, is imperative. If you are highly skilled in audience development/delegate recruitment, are collaborative and strategic, and passionate about accelerating your career in the events space while engaging with some of the smartest people in the cybersecurity industry, then this is the opportunity for you! What You'll Be Doing Researching target markets and persona profiles to identify specific audience groups and expand our current database. Satisfying attendance and registration goals for a portfolio of global events, across various industries, converting prospects into event participants. Identifying qualified attendees by leveraging our Marketo contact database and defined smart lists as well as conducting independent research via LinkedIn/other relevant channels and networking with industry professionals for referrals. Utilizing a variety of engagement strategies and tactics to connect with executive leadership attendee prospects via phone call, Social Media/LinkedIn, and/or email to generate interest, deliver the event value proposition, and secure registrations. Creating and managing email invitations, utilizing A/B testing, and analyzing email performance to improve response rates and increase conversions. Tracking attendance confirmations and limiting attrition through consistent communication with registrants throughout the event life cycle. Maintaining and nurturing a past attendee and prospect database utilizing ISMG’s CRM tools. Engaging in post-event conversations to collect feedback from attendees and gauge interest in attending future events. Analyzing event results and performance to identify key metrics for improvement. Monitoring industry trends and staying up-to-date on new marketing technologies and techniques. What You’ll Bring For Success A Bachelor’s Degree or higher in Marketing, Events, or related fields. 3-5 years of experience in Event Recruitment, Delegate Acqusition or Sales, Audience/Attendance Development, or similar role. Experience supporting B2B events with cybersecurity and/or information technology industry exposure being a plus. Strong recruitment skills including the ability to effectively research markets, identify and qualify prospects, develop and implement outreach/messaging strategies, and produce high percentage conversation rates to attain goals. Ability to effectively navigate conversations with prospects, concisely convey event value propositions, and alter messaging based on a prospect’s individual interests. Strong communication skills, both written and verbal, and experience engaging with industry professionals and senior executives. Excellent organizational and time management skills with an ability to work independently in a fast-paced media environment. Multi-language capabilities is highly preferred: French, Italian, German Details: Location: UK, London area Compensation: £40,000 - £50 ,000 basic salary plus performance bonus/commissions Exact salary dependent on experience level Powered by JazzHR
